Rockford Auto Show

Tuesday, February 14th through Sunday, February 19th

Rockford Auto Show  |  Presented by the Rockford New Car Dealers Association, in conjunction with CherryVale Mall

Tuesday, February 14th through Sunday, February 19th

The show, which has been held for over 30 consecutive years, will feature 100+ new cars, SUV's, trucks, and vans in all the new models and colors. Shoppers can enjoy the stores and restaurants of CherryVale Mall and the convenience of having all Rockford New Car Dealers in one great location.

The show also features an annual $10,000 donation to a local charity from the Rockford New Car Dealers Association, in partnership with CherryVale Mall. In 22 consecutive years, the Spring Auto Show has generated donations of $220,000 to local charities.

The charity will be selected based upon the community’s input from February 14-19, 2017. Shoppers can nominate their favorite charity by submitting an entry form located at participating dealer displays at CherryVale Mall during the Auto Show, at the mall office, and at any new car dealership in Rockford. Entry forms must be completed and submitted by 5pm on Sunday, February 19, 2017 to be eligible.

The winning charity is selected by an independent panel of judges which considers how the money will be used, how many people will benefit, and the overall need for the funds. The quantity of entries does not determine the winner. However, we encourage everyone in the community to take part in nominating your favorite charity. Tell us why it is your favorite or why it is unique!

Past Beneficiaries of the Charitable Donation:

  • 2016: Lifescape Community Services, Inc.
  • 2015: Remedies
  • 2014: Rockford Rescue Mission
  • 2013: The Haven Network
  • 2012: Careers, Etc.
  • 2011: Carrie Lynn Children's Center
  • 2010: Rock River Valley Pantry
  • 2009: Youth Services Network
  • 2008: CASA
  • 2007: Rockford Sexual Assault Counseling
  • 2006: Bergmann Centre
  • 2005: Rockford MELD Dad's Program
  • 2004: The Carpenters Place
  • 2003: Metro Christian Center
  • 2002: Growth Enterprises
  • 2001: RAMP
  • 2000: Patriots Gateway Center
  • 1999: Center for Sight & Hearing
  • 1998: MELD
  • 1997: Big Brothers & Big Sisters
  • 1996: Shelter Care Ministries

All Rockford New Car Dealers are participating in this year's show and sales representatives from each dealership will be on hand to answer your questions and provide information on all the new features. The affordability of buying a new vehicle is the best it's been in over thirty years. 

Participating car dealers and brands include:

  • Anderson Toyota – Lexus of Rockford
  • Anderson Dodge – Chrysler – Jeep – Ram
  • Anderson Nisson – Mazda
  • Hyundai on Perryville
  • Lou Bachrodt Auto Mall – Chevrolet – Buick – GMC – BMW – Volkswagen
  • Napleton Auto Werks on Riverside – Mercedes – Honda – Audi – Jaguar
  • Rock River Ford Cars and Trucks - Anderson Mitsubishi
  • Rock River Kia